Adil Mumtaz · Creative Strategist, Paid Social
I Find What Buyers Need to Hear.
Then I prove it with Meta ads. Creative strategy for brands that want leads, not likes.
Selected Work
Real Campaigns, Real Numbers.
Each case shows the problem, what I changed, what happened, and what didn't work.
Rs 716 → Rs 51 per inquiry
Opened the targeting beyond DHA, moved every ad from a lead form to WhatsApp, and turned the sales team’s biggest objection into the videos. 1,165 inquiries in three months.
Read the case →
107 chats at $2.85
Positioned the studio against cheap polish: “Stop polishing. Start fixing.” Then found out my best-clicking ad was my worst one.
Read the case →
173 inquiries at $11.77
Moved the account from calls to WhatsApp, and learned why my cheapest leads were my worst.
Read the case →
25 chats at AED 46
A $3,999 offer to US business owners, over WhatsApp. The leads were right, the volume stalled, and I paused before scaling.
Read the case →
68 chats for PKR 2,000
A pizza offer that opened WhatsApp, and a brand video that reached 161,956 people and started no conversations.
Read the case →
20 posts, 0 claims
A compliance-first content system: one nurse, five pillars, four weeks, and no medication names or promises.
Read the case →
Creative
The Ads, Up Close.
14 creatives with what each one did, including the ones that didn’t work. See all creatives →
Writing
Marketing Is…
Eight articles on the thinking under the ad: perspective, psychology, storytelling, systems, trust, listening, subtraction and local. All articles →
How I Cut Cost per Lead 14x and Turned 3 Leads Into 1,165.
Our Meta ads looked perfect and brought 3 leads. The ad wasn’t the problem: the audience and the ask were.
Read the article →
The rest of the series
02 Marketing Is Psychology · 5 minWhy My $2 Leads Were Worse Than My $14 Leads.
03 Marketing Is Storytelling · 5 minThe Objection That Became 508 Inquiries.
04 Marketing Is Systems · 5 minThe $112 Week That Taught Me to Test One Thing at a Time.
05 Marketing Is Trust · 4 minMy Cheapest Ad Didn’t Mention Price. It Asked for Trust.
06 Marketing Is Listening · 4 minFour Notes From the Owner Cut My Cost per Chat by 60%.
07 Marketing Is Subtraction · 4 minSix Markets, Four Messages, One Budget. I Cut It to Two.
08 Marketing Is Local · 4 min161,956 People Saw the Video. Nobody Messaged.See all 8 articles →How I Work
From Buyer Insight to Ads That Bring Leads.
01
Understand the Buyer
Audits, competitor ads, and the objections customers actually raise.
02
Find the Angle
Concepts, hooks and scripts in English and Urdu, written for one buyer.
03
Brief the Creative
Clear direction for designers, editors and AI tools, checked against what the business really offers.
04
Launch, Read, Change
Run the Meta campaigns, read the results, and change what the numbers say to change.
More Work
Other Campaigns and Projects.
About
Hi, I’m Adil.
I’m a creative strategist for paid social, based in Lahore and working remotely with teams in the US and Canada.
The way I describe my job: craft the narrative, find the right audience, choose the right way to say it, and decide where, when and how much to spend.
Before this I founded Firey Pixel, a small agency for local businesses, and trained entrepreneurs and students in social media marketing and e-commerce. I studied software engineering, so I look for the cause of a problem before I touch the ad.
- 2026 – nowCreative Strategist & Media BuyerSAHA Marketing Solutions · US agency · Remote
- 2025Digital Marketing ManagerTameer Associates · Lahore
- 2024 – 2025FounderFirey Pixel · Digital marketing agency
- 2024 – 2025Social Media & E-commerce TrainerCyberVision International
- 2022Strategy & Business DevelopmentGroceteria · Startup at the National Incubation Center, KUST
Get in Touch
Got a Campaign That Needs a Sharper Angle?
I’m open to creative strategist and paid social roles: remote, on US Eastern or European hours, or with relocation. I also take selected projects. My CV is one email away.
Running a business? See how I work with businesses → or take the 3-minute Health Check →