About · Experience & CV

Hi, I’m Adil.

A creative strategist for paid social, based in Lahore (UTC+5) and working remotely with teams in the US, Canada and the UAE.

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The way I describe my job: craft the narrative, find the right audience, choose the right way to say it, and decide where, when and how much to spend.

I studied software engineering, so I look for the cause of a problem before I touch the ad. Most of my work is Meta ads for businesses that sell through conversations, and most of what I’ve learned came from campaigns that didn’t go the way the dashboard said they would. The case studies show the numbers; the Marketing Is… series shows the thinking.

Experience

Where I’ve Worked.

  • Jan 2026 – now
    Creative Strategist & Media Buyer (independent contractor)SAHA Marketing Solutions · US agency · Remote

    I plan the creative and run the Meta campaigns for the agency’s clients in home services, auto care, salons, immigration and business-setup consulting across the US, Canada and the UAE. Cases: car detailer, blinds, UAE business setup.

  • Jun – Sep 2025
    Digital Marketing ManagerTameer Associates · Lahore

    For an architecture-led developer of luxury homes: moved every ad from lead forms to WhatsApp and opened the targeting beyond DHA. From 3 leads to 1,165 inquiries at about Rs 51 each. Read the case.

  • Jan 2024 – May 2025
    FounderFirey Pixel · Digital marketing agency for local businesses

    Campaigns, content and creative for local businesses, including two restaurants in Kohat. Read the case.

  • May 2024 – Feb 2025
    Social Media Marketing & E-commerce Trainer (contract)CyberVision International · Islamabad

    Designed and taught courses in social media marketing, Meta ads, e-commerce and SEO for entrepreneurs and university students in Khyber Pakhtunkhwa.

  • Feb – Nov 2022
    Strategic Planning & Business DevelopmentGroceteria · Startup at the National Incubation Center, KUST

    Strategy, communication, branding and market research for a grocery-delivery startup during incubation.

Skills

What I Bring.

Creative strategyAudience and objection research, competitor ad teardowns, concepts and angles, hooks, ad scripts in English and Urdu, creative briefs, creative testing.
Paid socialMeta Ads (Facebook and Instagram), click-to-WhatsApp and call campaigns, lead generation, audience targeting, budgets, A/B testing, reporting.
Strategy and brandDigital audits, positioning, messaging, content strategy and calendars, full-funnel planning.
ToolsMeta Ads Manager, Business Suite, Ad Library, ChatGPT, Gemini, Canva, Figma (basic), Notion, Google Workspace.

Education & Languages

Background.

BS Software EngineeringKohat University of Science & Technology, 2019 – 2023.
CertificatesGoogle Project Management Professional Certificate (Coursera, 2025). Business Strategy Specialization, University of Virginia Darden School of Business (Coursera, 2025).
LanguagesEnglish (professional). Urdu, Punjabi, Pashto and Hindko.

Get in Touch

Hiring for Creative Strategy or Paid Social?

I’m open to creative strategist and paid social roles, remote or in Lahore and Dubai.

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