WritingMarketing Is Perspective.
A series on the thinking under the ad: who you reach, what you ask them to do, and what you say. Real campaigns, real numbers, and what didn't work.
WritingA series on the thinking under the ad: who you reach, what you ask them to do, and what you say. Real campaigns, real numbers, and what didn't work.
Next: Part 2, on why my cheapest leads were my worst.
