Work

Real Campaigns, Real Numbers.

Each case shows the problem, what I changed, what happened, and what didn’t work.

See the ads
Tameer Associates case study cover: our leads cost Rs 716 each, then I changed the door

Tameer Associates · Lahore · 2025

Rs 716 → Rs 51 per inquiry

Opened the targeting beyond DHA, moved every ad from a lead form to WhatsApp, and turned the sales team’s biggest objection into the videos. 1,165 inquiries in three months.

Read the case →
Car detailer case study cover: the 50/50 test

Car detailing studio · Ontario, Canada · 2026

107 chats at $2.85

Positioned the studio against cheap polish: “Stop polishing. Start fixing.” Then found out my best-clicking ad was my worst one.

Read the case →
Blinds case study cover: the case of the $2 leads

Blinds company · Mississauga, Canada · 2026

173 inquiries at $11.77

Moved the account from calls to WhatsApp, and learned why my cheapest leads were my worst.

Read the case →
UAE business-setup case study cover: good leads, then a pause

Business-setup consultancy · Dubai → Houston · 2026

25 chats at AED 46

A $3,999 offer to US business owners, over WhatsApp. The leads were right, the volume stalled, and I paused before scaling.

Read the case →
Kohat restaurants case study cover: reach isn't a customer

Munch & Pearl Oasis · Kohat · 2024

68 chats for PKR 2,000

A pizza offer that opened WhatsApp, and a brand video that reached 161,956 people and started no conversations.

Read the case →
Telehealth content system case study cover: a month of content that never names a drug

US telehealth brand · NY & NJ · 2025

20 posts, 0 claims

A compliance-first content system: one nurse, five pillars, four weeks, and no medication names or promises.

Read the case →

More Work

Other Campaigns and Projects.

Relocation campaign plan, Poland & CroatiaNarrowed the plan to two countries and one cross-border-commerce niche, within an AED 5–7k monthly budget. The client accepted it. Why →
E-2 visa consultancy, HoustonThe same chat-first approach for US investors: 7 WhatsApp conversations at $32.77 each.
Salon suites, Spring, TexasCall ads for private salon suites: 7 calls at about $44 each, a weak result. The part worth keeping is the angle: you’re not renting a room, you’re taking a professional step forward.
Web agency launch, DubaiBrand brief, landing-page script and creative direction for a new agency venture.
Trainer, social media & e-commerceDesigned and taught courses in social media marketing, Meta ads, e-commerce and SEO for entrepreneurs and university students.
Firey PixelFounded a small digital marketing agency for local businesses: proposals, campaigns, content and creative.