Where Are Your Meta Ads Losing Buyers?

1Can you describe your best buyer in one sentence: who they are, where they are, and what problem they want solved?

2Does each ad make one clear offer, instead of several?

3Does your ad answer the objection your sales team hears most, such as price, trust or timing?

4Do you target only the area you can actually serve, with a realistic radius?

5With the sound off, could a stranger tell within a second what you sell and where?

6Are you running 2 to 4 genuinely different angles, not one idea copied many times?

7Have you refreshed your creative in the last 30 days, or as soon as results dropped?

8Do you judge ads by the leads and buyers they bring, not by their click rate?

9Does the ad’s action match how your buyers like to talk: a form, a call, or WhatsApp or Messenger?

10Does your form or first message ask at least one qualifying question, such as area, budget or timeline?

11Does your first reply sort serious buyers from browsers within a message or two?

12If you use lead forms, is the Higher intent form type on, with a privacy policy page live? (No forms? Choose Yes.)

13Do new leads get a reply within 5 minutes during business hours?

14Do you follow up at least 3 times before giving up on a lead?

15Is someone named to reply to leads, including evenings and weekends?

16Do you know what happened to each lead after the first reply: booked, quoted or lost?

17Do you know your cost per serious buyer, not just your cost per lead?

18Does your sales team tell you which leads were good, at least once a week?

19Do you change one thing at a time and keep a test log?

20Does Meta get told which leads became customers, through the pixel, the Conversions API or a CRM upload?